Call2Recycle and Product Care Expand Recycling Collaboration in New Brunswick
Event summary
- Call2Recycle Canada and Product Care Recycling hosted an event in Fredericton on May 5, 2026, to celebrate progress in New Brunswick's recycling programs.
- The event followed the launches of Call2Recycle's battery recycling program and Product Care's light recycling program earlier in 2026.
- Collaboration with Recycle NB and the Government of New Brunswick has been key to advancing waste diversion goals in the province.
- Canadian soccer legend Christine Sinclair attended as a brand ambassador to engage younger generations in environmental action.
The big picture
The collaboration between Call2Recycle Canada and Product Care Recycling in New Brunswick reflects a broader trend of industry-led initiatives to improve waste management and sustainability. This partnership aligns with provincial environmental goals and could serve as a model for other regions looking to enhance their recycling infrastructure. The involvement of government and community stakeholders underscores the importance of multi-faceted approaches to achieving long-term sustainability objectives.
What we're watching
- Program Expansion
- The pace at which Call2Recycle and Product Care can expand their recycling programs across other provinces.
- Regulatory Alignment
- How the collaboration with Recycle NB and the Government of New Brunswick will shape future recycling policies in New Brunswick.
- Public Engagement
- Whether the involvement of figures like Christine Sinclair will effectively increase youth participation in recycling programs.