Caliber Promotes Max Sorensen to Chief Client Officer to Strengthen Partner Relationships
Event summary
- Caliber appointed Max Sorensen as Chief Client Officer on June 18, 2026.
- Sorensen will report directly to Todd Dillender, Chief Operating Officer.
- He brings 22 years of industry experience, most recently as SVP of Operations for Caliber Collision’s Northeast region.
- Sorensen played a key role in developing the Technician Apprentice Program (TAP).
- Caliber operates 1,850 locations nationwide across its portfolio of brands.
The big picture
Caliber’s appointment of Max Sorensen as Chief Client Officer underscores its strategic focus on deepening client relationships and operational excellence in the automotive repair ecosystem. With over 1,850 locations nationwide, Caliber is positioning itself to navigate increasing complexity in the industry by prioritizing strong partnerships and scalable solutions. This move reflects broader trends in the service industry toward client-centric leadership and digital capabilities.
What we're watching
- Client Strategy Execution
- How Sorensen’s focus on enterprise client strategy will impact Caliber’s partnerships and operational alignment.
- Talent Development
- Whether Caliber can sustain its Technician Apprentice Program (TAP) and other talent initiatives under Sorensen’s leadership.
- Market Differentiation
- The pace at which Caliber can differentiate itself through enhanced client collaboration and seamless customer experiences.