Caliber’s Stakeholder Intelligence Report Highlights Global Trust Erosion in Key Sectors
Event summary
- Caliber released its inaugural Stakeholder Intelligence Report on February 16, 2026, analyzing data from 360,000 individuals across 37 countries.
- The report identifies increased cost of living (36%), AI disruption (24%), and economic recession (20%) as top stakeholder concerns.
- MedTech, FMCG, and Retail are the most trusted sectors (TLS 72), while Automotive and Telecom lag (TLS 65).
- Employer attractiveness is critical for AI talent acquisition, with MedTech and Big Tech leading, and Oil & Gas and Telecom trailing.
The big picture
Caliber’s report underscores the widening trust gap in corporations amid economic and geopolitical uncertainty. As AI disruption and financial anxiety intensify, companies must move beyond reactive reputation management to proactive brand-building. The data highlights a critical inflection point where employer attractiveness directly impacts access to critical talent, reshaping competitive dynamics across industries.
What we're watching
- Trust Dynamics
- How sectors like Big Tech and Automotive will recover from declining trust scores amid heightened reputational risk.
- Talent Migration
- Whether industries like Oil & Gas and Telecom can reverse their employer attractiveness deficits in the AI-driven job market.
- Reputational Resilience
- The pace at which companies shift from awareness to qualified knowledge to insulate reputations during volatility.
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