Caesars Palace and Tao Group Hospitality Partner for Record-Breaking Motorcycle Jump to Mark 60th Anniversary

Event summary

  • Caesars Palace and Tao Group Hospitality will host a world-record motorcycle jump attempt by Colby Raha on May 17, 2026, to celebrate the grand opening of OMNIA Dayclub & Skybar and Caesars Palace’s 60th anniversary.
  • Raha, a 12-time X Games medalist and founder of Record Breakers, aims to surpass his own record for the World's Highest Motorcycle Jump at 100 feet over the Caesars Palace Front Fountains.
  • The event is part of a three-day celebration featuring performances by Fisher, Rüfüs du Sol, and Martin Garrix.
  • OMNIA Dayclub & Skybar is a 46,000 square foot entertainment complex connected to OMNIA Nightclub via a dedicated bridge, creating a seamless day-to-night experience.
  • The jump will take place at the same location as Evel Knievel's legendary 1967 jump attempt, with support from the Knievel family.

The big picture

Caesars Palace’s 60th anniversary celebration underscores its strategic focus on high-impact, experiential marketing to maintain its position as a cultural icon in Las Vegas. The partnership with Tao Group Hospitality highlights a broader industry trend of integrating live entertainment and stunt performances to attract visitors and differentiate offerings in a competitive market. The event also reinforces Caesars’ commitment to leveraging historic moments to drive brand relevance and guest engagement.

What we're watching

Event Execution
Whether Caesars Palace and Tao Group Hospitality can successfully execute the high-profile stunt event without incidents, ensuring a positive brand impact.
Partnership Dynamics
How the collaboration between Caesars Palace and Tao Group Hospitality will influence future joint ventures and the competitive landscape in Las Vegas.
Brand Engagement
The pace at which the event drives guest engagement and long-term loyalty for both Caesars Palace and OMNIA Dayclub & Skybar.