Byrna Technologies Partners with iHeartMedia’s ‘The Bobby Bones Show’ to Boost Brand Awareness
Event summary
- Byrna Technologies launched a media campaign with iHeartMedia’s ‘The Bobby Bones Show’ on September 29, 2026.
- The campaign aims to reach millions of listeners across 180+ stations nationwide.
- Byrna is reallocating existing media investments toward trusted platforms with broader mainstream reach.
- The partnership includes national radio endorsements, podcast integrations, and digital media placements.
The big picture
Byrna’s partnership with ‘The Bobby Bones Show’ reflects a strategic shift toward mainstream consumer outreach, aligning with broader industry trends of leveraging trusted media platforms to drive brand relevance. The move underscores Byrna’s focus on refining its messaging around everyday personal safety, a critical factor in expanding its market footprint in an increasingly competitive less-lethal defense sector.
What we're watching
- Audience Engagement
- How the campaign’s integration across radio, podcast, and digital channels will impact Byrna’s customer education and brand awareness.
- Marketing Efficiency
- Whether the reallocation of marketing spend toward mainstream platforms will yield higher returns on investment.
- Market Expansion
- The pace at which Byrna can broaden its customer base beyond traditional personal security markets.