Broad Arrow Auctions to Offer Rare Hypercars at Zürich Event
Event summary
- Broad Arrow Auctions will host its second annual Zürich Auction on November 7, 2026, featuring approximately 60 collector cars.
- Headline lots include a 2019 McLaren Senna (estimated CHF 1.1M–1.4M) and a 2015 Ferrari LaFerrari (estimated CHF 5.5M–7.5M).
- The event takes place at the Dolder Grand, in partnership with Auto Zürich.
- Broad Arrow is backed by Hagerty (NYSE: HGTY), a leading automotive enthusiast platform.
The big picture
Broad Arrow Auctions is leveraging its partnership with Hagerty to solidify its position in the high-end collector car auction space. The Zürich event underscores the growing demand for modern hypercars, particularly in European markets. With a focus on rare and high-performance vehicles, Broad Arrow is positioning itself as a key player in the luxury automotive auction segment.
What we're watching
- Market Demand
- Whether the strong interest in modern hypercars will sustain high valuations in the collector car market.
- Auction Dynamics
- How the inclusion of rare models like the McLaren Senna and Ferrari LaFerrari will impact bidding activity.
- Strategic Expansion
- The pace at which Broad Arrow can grow its European auction presence while maintaining exclusivity.
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