Ferrari Enzo Sells for $10.675M as Broad Arrow’s Quail Auction Hits $97.4M Debut
Event summary
- Broad Arrow Auctions' inaugural Quail Auction generated $97.4M in sales, with 85% of lots sold (159 of 186).
- A 2003 Ferrari Enzo sold for $10.675M to Jesús Ortíz Paz of Fuerza Régida, setting a strategic tone for modern collectible cars.
- Multiple world records were set, including $8.805M for a 2025 Bugatti W16 Mistral and $3.305M for a 2011 Bugatti Veyron 16.4 Grand Sport.
- The auction featured 1,400 registered bidders and marked Broad Arrow's first partnership with The Quail by The Peninsula.
The big picture
Broad Arrow’s record-setting debut at The Quail Auction underscores the growing appetite for modern collectible cars, particularly Ferraris, among younger collectors. The event’s success highlights the strategic value of high-profile partnerships in the luxury automotive auction space. With $97.4M in sales, Broad Arrow has positioned itself as a key player in the high-end collector car market, competing with established auction houses.
What we're watching
- Market Confidence
- Whether the strong performance of modern collectible Ferraris signals sustained demand in the luxury car market.
- Generational Shift
- How millennial collectors like Jesús Ortíz Paz will influence future auction dynamics and pricing.
- Strategic Partnerships
- The pace at which Broad Arrow can expand its high-profile collaborations, such as with The Quail and Audrain Newport.
Related topics