Broad Arrow Auctions Showcases Ultra-Rare Lexus LFA and Gemballa MARSIEN at Monterey Car Week — Broad Arrow Auctions LLC

Event summary

Broad Arrow Private Sales is presenting a rare Lexus LFA Nürburgring Package, one of only 25 delivered to the U.S., at The Quail by The Peninsula event on August 14, 2026.
The auction house will also showcase a 2021 Marc Philipp Gemballa MARSIEN, one of just 40 produced, with 830 horsepower and off-road capabilities.
Broad Arrow’s inaugural The Quail Auction on August 13–14 will feature 185 collector cars, marking its most significant catalog to date.

The big picture

Broad Arrow Auctions is leveraging its partnership with Hagerty and high-profile events like Monterey Car Week to position itself as a leader in luxury automotive auctions. The inclusion of ultra-rare Japanese supercars and bespoke Porsche derivatives underscores the growing global interest in niche, high-performance collectibles.

What we're watching

Market Demand: Whether the ultra-rare Lexus LFA Nürburgring Package will attract record-breaking bids, given its exclusivity and historical significance.
Brand Positioning: How Broad Arrow’s expansion into high-profile auctions like The Quail will solidify its standing against traditional auction houses.
Collector Trends: The pace at which modern supercars, like the Gemballa MARSIEN, gain value as collectibles compared to classic models.