Broad Arrow Debuts High-Value Ferraris in Inaugural Quail Auction
Event summary
- Broad Arrow Auctions will feature ~175 collector cars at its inaugural Quail Auction on August 13-14, 2026.
- Highlights include a 2015 Ferrari 458 Speciale A (est. $2.2M-$2.5M) and a 2020 Ferrari 488 Pista Spider (est. $1.4M-$1.6M).
- Modern Ferrari values have risen 16.3% since April 2026, per Hagerty Intelligence Data.
- The auction is part of The Quail by The Peninsula, a major luxury car event in Carmel, California.
The big picture
Broad Arrow's debut auction positions it as a contender in the high-end collector car market, capitalizing on rising demand for modern Ferraris. The event underscores a broader shift where newer models are becoming prized assets alongside classic vehicles. With Hagerty's backing, Broad Arrow aims to leverage its growing platform to attract both sellers and buyers in this niche segment.
What we're watching
- Market Trends
- Whether the 16.3% increase in modern Ferrari values will sustain momentum through 2026.
- Auction Performance
- How Broad Arrow's inaugural Quail Auction compares to established competitors in the luxury car space.
- Collector Demand
- The pace at which modern Ferraris become the new benchmark for high-value collector cars.
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