Broad Arrow Auctions Secures Quail Partnership, Expanding Monterey Car Week Footprint
Event summary
- Broad Arrow Auctions, backed by Hagerty, will become the official auction partner of The Quail, A Motorsports Gathering, starting in 2026.
- The partnership includes a two-day auction event on August 13-14, 2026, featuring approximately 175 collector cars.
- Broad Arrow Auctions achieved $257 million in total sales in 2025, representing 97% growth over 2024.
- The auction house has sold over $624 million in total transaction value across Auctions, Private Sales, and Capital in 2025.
The big picture
This partnership signals Broad Arrow’s ambition to become a dominant player in the high-end collector car auction market, leveraging The Quail’s brand recognition and affluent attendee base. The deal represents a strategic shift for both companies: Broad Arrow gains a prestigious venue, while The Quail expands its offerings beyond static displays. The auction market is increasingly consolidating, with a few players controlling a significant share of transaction volume, and this move positions Broad Arrow to compete more effectively.
What we're watching
- Market Dynamics
- The success of the partnership hinges on Broad Arrow’s ability to attract high-value consignments and bidders, given the Quail’s established prestige and the competitive auction landscape during Monterey Car Week.
- Execution Risk
- Broad Arrow’s rapid growth may strain operational capabilities; the auction’s scale and complexity will test their infrastructure and team.
- Hagerty Integration
- The degree to which Hagerty’s broader insurance and enthusiast platform supports Broad Arrow’s auction business will be a key indicator of the partnership’s long-term value.
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