Pagani Zonda Roadster to Anchor $4M+ Supercar Auction at Villa d'Este

Event summary

  • Broad Arrow Auctions, backed by Hagerty (NYSE: HGTY), will hold its Concorso d’Eleganza Villa d’Este auction on May 16-17, 2026.
  • A 2018 Pagani Zonda 760 Unica Roadster, commissioned by Top Car Design, is the auction's headlining lot, estimated to fetch well over $4 million.
  • The auction will feature other high-value Italian supercars, including a 2023 Ferrari 812 Competizione (estimated €1.25M - €1.45M) and a 2022 Lamborghini Countach LPI 800-4 (estimated €1.75M - €2.00M).
  • The Zonda 760 Unica Roadster has only 2,616 kilometers on its Mercedes-AMG V12 engine, many driven at exclusive owners' events.

The big picture

The auction underscores the resilience and increasing value of the ultra-luxury collector car market, particularly for rare Italian hypercars. The Zonda 760 Unica Roadster’s high estimate reflects a broader trend of escalating prices for low-volume, highly customized vehicles. This segment is largely insulated from macroeconomic volatility, driven by a small but affluent global collector base.

What we're watching

Provenance Impact
The presence of Horacio Pagani driving the Zonda Roadster at an exclusive event significantly elevates its value, highlighting the importance of provenance in the high-end collector car market.
Bespoke Demand
The auction's focus on bespoke and one-off models like the Zonda Unica Roadster suggests continued strong demand for highly personalized luxury assets, potentially outpacing broader luxury car sales.
Hagerty Integration
The auction's performance will be a key indicator of how effectively Hagerty’s acquisition of Broad Arrow Auctions is driving growth and market share within the collector car segment.

Related topics

Automotive