Broad Arrow Auctions to Showcase High-Value Ferrari Collection at Villa d'Este

Event summary

  • Broad Arrow Auctions will hold its second annual sale as the official auction partner of the Concorso d’Eleganza Villa d’Este on May 16-17, 2026.
  • The auction catalogue features over 75 collector cars, headlined by a 2023 Ferrari Daytona SP3 with an estimated value between €6.5M and €/8.5M.
  • The collection includes 20 Ferrari models, ranging from 1956 classics to 2024 modern supercars.
  • The event is part of Broad Arrow's expanding international presence in the EMEA region, supported by Hagerty (NYSE: HGTY).

The big picture

Broad Arrow is leveraging high-profile prestige events like Villa d'Este to secure high-value, ultra-rare inventory, positioning itself as/as a direct competitor to premium auction houses. This strategy relies on the high-density concentration of rare assets to attract global liquidity in the luxury collector car market.

What we're watching

Inventory Quality
The ability of Broad Arrow to maintain high-value, low-mileage consignments like the Daytona SP3 will determine its ability to compete with established auction houses.
Market Demand
Whether the high-end Ferrari market remains resilient enough to drive significant realized prices for the 'Icona Series' models.
Global Expansion
The pace at which Broad Arrow scales its presence in the European market through strategic partnerships and high-profile event tie-ins.

Related topics

Automotive