Bristol Myers Squibb Expands Champions in Care with $1M Grant Initiative
Event summary
- Bristol Myers Squibb is expanding its Champions in Care initiative, launched in 2025, to include $1 million in grants for nonprofits serving medically underserved communities.
- Healthcare professionals can nominate organizations through an anonymous process, with a deadline of November 30, 2026.
- The campaign will continue through social, digital, and live medical meeting activations.
- Adam Lenkowsky, EVP and Chief Commercialization Officer, oversees the initiative.
The big picture
Bristol Myers Squibb's expansion of Champions in Care reflects a broader industry trend of pharmaceutical companies deepening community engagement to improve healthcare access. By leveraging healthcare professionals' insights, the initiative aligns with strategic efforts to enhance corporate social responsibility while strengthening relationships with key stakeholders. The $1 million grant commitment underscores the company's focus on measurable impact in underserved communities.
What we're watching
- Grant Impact
- How effectively the $1 million in grants addresses gaps in care for medically underserved communities.
- HCP Engagement
- Whether healthcare professionals actively participate in nominating organizations, given their unique insights into community needs.
- Campaign Reach
- The pace at which Bristol Myers Squibb scales Champions in Care beyond the U.S. to other global markets.
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