Brightstar Lottery Unveils AI-Driven Solutions at NASPL 2026 to Counter Digital Threats
Event summary
- Brightstar Lottery will showcase its lottery solutions at NASPL 2026 from September 21–24 in Orlando, Florida.
- The company will highlight innovations in content, retail performance, intelligent operations, and player experience.
- Key products include Infinity Instants Frame™, WinMode™ draw game, and AI-powered tools like Agentic Reporting Assistant.
- Brightstar serves nearly 90 lottery customers across six continents and is the primary technology provider to 26 U.S. lottery jurisdictions.
The big picture
Brightstar Lottery is positioning itself as a key player in the evolving lottery industry, focusing on AI and digital integration to counter new competitive threats. The company's extensive portfolio and global reach underscore its strategic importance in an industry undergoing rapid technological change. With nearly 90 lottery customers and a strong presence in the U.S. and major global markets, Brightstar is well-placed to capitalize on the shift towards digital and AI-driven solutions.
What we're watching
- AI Adoption
- How Brightstar's AI-powered tools will enhance operational efficiency and player engagement for lotteries.
- Digital Convergence
- The pace at which Brightstar can integrate digital and retail play to stay competitive.
- Market Differentiation
- Whether Brightstar's licensed brands and omnichannel solutions can sustain its market leadership.
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