Bridgestone Unveils Bespoke Potenza Race R Tire for Lamborghini Revuelto SV — Bridgestone Americas, Inc.

Event summary

Bridgestone launched the Potenza Race R track tire for the 2026 Lamborghini Revuelto SV, debuting at The Quail event on August 17, 2026.
The tire combines a motorsport-inspired compound with an aggressive pattern for extreme dry grip and handling, while remaining road-legal.
Bridgestone is the exclusive tire partner for Lamborghini's Revuelto SV, offering a bespoke tire line-up including the Potenza Race R, Potenza Sport, and Blizzak LM005 winter tire.
The tires were developed using Bridgestone's Virtual Tire Development (VTD) technology, reducing raw material consumption and CO2 emissions by 60% in the development phase.

The big picture

Bridgestone's launch of the Potenza Race R for the Lamborghini Revuelto SV underscores the strategic importance of high-performance tire partnerships in the automotive industry. This collaboration not only enhances Bridgestone's premium positioning but also aligns with broader trends in sustainable mobility solutions. The use of VTD technology highlights Bridgestone's commitment to reducing environmental impact while maintaining performance excellence.

What we're watching

Partnership Dynamics: How Bridgestone's exclusive partnership with Lamborghini will impact its market position against competitors like Michelin and Pirelli.
Technological Innovation: Whether Bridgestone's Virtual Tire Development technology can sustain its competitive edge in tire development.
Market Expansion: The pace at which Bridgestone can leverage this collaboration to expand into other high-performance vehicle segments.