Brandon Hall Group Doubles Down on Practitioner Research to Bolster HCM Insights

Event summary

  • Brandon Hall Group is expanding its 'Excellence Council,' a practitioner-led advisory group for HR, talent, and learning leaders.
  • The council excludes vendors and solution providers to foster candid peer dialogue and ensure research reflects real-world operational experience.
  • New industry-specific research reports (Healthcare, Financial Services, Technology & Software) have been released based on council insights.
  • The Excellence Council is organized into industry-specific groups, currently including Healthcare, Financial Services, Technology & Software, Manufacturing, and Retail.
  • Brandon Hall Group has been studying Human Capital Management (HCM) for over 30 years, and the Excellence Council builds on this history.

The big picture

Brandon Hall Group’s expansion of the Excellence Council signals a broader trend within the HCM research space towards prioritizing practitioner perspectives and moving beyond vendor-driven data. This model aims to address a growing demand for more relevant and actionable insights, particularly as organizations grapple with workforce transformation and the evolving future of work. The success of this initiative will hinge on Brandon Hall Group’s ability to maintain the integrity and representativeness of the practitioner network.

What we're watching

Data Integrity
The reliance on practitioner-only input raises questions about potential biases and the representativeness of the sample, which could impact the generalizability of the research findings.
Council Sustainability
Maintaining engagement and participation within the Industry Excellence Councils will be crucial; attrition or a shift in member priorities could compromise the quality and consistency of future insights.
Competitive Response
Other HCM research firms may attempt to replicate this practitioner-led model, potentially eroding Brandon Hall Group’s competitive advantage in providing actionable, real-world insights.

Related topics

Technology Financial Services