BrainCheck Taps Geriatric Care Veteran as CMO to Drive Value-Based Expansion
Event summary
- Dr. Stephen Bekanich, former CMO of Iris Healthcare, joins BrainCheck as Chief Medical Officer.
- Bekanich brings expertise in geriatric medicine, palliative care, and value-based care frameworks.
- BrainCheck expanded to over 500 practices nationwide in 2025, with 640,000 cognitive assessments completed.
- Bekanich will focus on integrating cognitive assessment tools into collaborative, value-based care models.
The big picture
BrainCheck’s hire underscores the growing emphasis on cognitive health in value-based care models, particularly for aging populations. With health systems increasingly accountable for outcomes and total cost of care, Bekanich’s background in large-scale value-based initiatives positions BrainCheck to strengthen its role in coordinated care frameworks. The move also signals BrainCheck’s intent to differentiate itself in a competitive digital health landscape by embedding its platform deeper into clinical workflows.
What we're watching
- Strategic Integration
- How BrainCheck will operationalize Bekanich’s value-based care expertise to deepen health system partnerships.
- Market Expansion
- Whether BrainCheck can sustain its 2025 growth pace as it scales nationally.
- Regulatory Alignment
- The pace at which BrainCheck’s platform adapts to evolving cognitive care guidelines.