Bragg Expands 711 Partnership with Belgian Sportsbook Launch — Bragg Gaming Group Inc.

Event summary

Bragg Gaming Group has expanded its partnership with 711 to launch a new online sportsbook in Belgium, integrating Kambi’s Turnkey Sportsbook with Bragg’s PAM technology.
The launch is scheduled ahead of the 2026 World Cup, leveraging the event’s anticipated surge in betting activity.
Bragg’s Fuze™ player engagement toolset, previously deployed in 711’s Dutch operations, will now be introduced to the Belgian sports vertical.
711 already operates an online casino in Belgium under a B+ license, acquired in December 2025.

The big picture

This expansion solidifies Bragg’s position as a key technology provider in the European iGaming sector, particularly in sports betting. The partnership with 711 underscores the growing trend of operators seeking comprehensive, integrated solutions to enhance user experience and comply with regional regulations. The strategic timing ahead of the World Cup highlights the importance of major sporting events in driving market growth.

What we're watching

Market Timing: How the alignment with the 2026 World Cup will impact user acquisition and engagement metrics for 711’s new sportsbook.
Regulatory Compliance: Whether Bragg and 711 can sustain player retention and engagement initiatives within Belgium’s strict regulatory framework.
Technology Integration: The pace at which Kambi’s sportsbook technology and Bragg’s Fuze™ toolset will be fully integrated and optimized for the Belgian market.