BCG: AI Trust to Surge 15 Points by 2030, Reshaping Consumer Purchase Journeys
Event summary
- BCG projects consumer trust in AI to grow by 15 percentage points by 2030, outpacing other information sources.
- 31% of consumers now use AI in their purchase journey, up 3x in 18 months.
- AI introduces consumers to new brands in over half of assisted purchase journeys.
- Solo households and longevity seekers are among the most underserved consumer segments.
- Two-thirds of consumers prioritize perceived value over price alone.
The big picture
BCG's research highlights a fundamental shift in consumer trust towards AI, which is rapidly becoming a dominant force in purchase decisions. This trend, combined with structural changes like the rise of solo living and health-focused prosperity metrics, suggests that companies must adapt their growth strategies to align with these emerging consumer behaviors. The data indicates a significant opportunity for brands that can effectively leverage AI and address the needs of underserved segments.
What we're watching
- AI Gatekeeper Dynamics
- How AI's growing role in mediating consumer choices will impact brand visibility and recommendation strategies.
- Underserved Segments
- Whether brands can effectively target solo households and longevity seekers, who spend significantly more per capita.
- Value Perception Shift
- The pace at which consumer purchasing decisions will continue to prioritize perceived value over traditional price metrics.