Boehringer Ingelheim Canada Highlights Gaps in Pet Parasite Prevention Awareness
Event summary
- Global survey of 6,500 pet owners reveals 43% reported parasite infections in their pets.
- 75% of respondents seek clearer advice on parasite prevention.
- Boehringer Ingelheim Canada launches 'Small acts of love. Big moments of life.' campaign on World Parasite Awareness Day (March 20, 2026).
- Veterinarians remain the most trusted source for pet health information, per 70% of surveyed pet owners.
The big picture
Boehringer Ingelheim Canada's survey underscores a critical gap in pet owner awareness about parasite risks, despite the widespread prevalence of infections. The campaign launch aligns with broader industry trends emphasizing preventive care and educational initiatives in animal health. With veterinarians as the most trusted advisors, the company's strategy hinges on leveraging this trust to drive behavioral change among pet owners.
What we're watching
- Awareness Campaign Impact
- How Boehringer Ingelheim Canada's campaign will affect pet owner behavior and preventive habits.
- Veterinary Partnerships
- Whether the company can sustain strong collaboration with veterinarians as the primary source of pet health advice.
- Regional Parasite Trends
- The pace at which parasite prevalence shifts due to climate change and increased travel.
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