Blackhawk Network Expands Game On Gift Cards to Ontario, Targeting…

Event summary

Blackhawk Network launched Game On Ontario, Canada’s first multi-brand betting gift card, enabling players to fund online sportsbook and casino accounts across multiple licensed operators.
The gift cards, issued by Peoples Trust Company, are available in-store and online in denominations ranging from $20 to $250 CAD and do not expire or charge post-purchase fees.
Ontario’s regulated online sportsbooks generated CAD 102 million in sports betting revenue in November 2025, up 29% year over year, highlighting the market’s rapid growth.
Blackhawk Network is exploring the expansion of Game On cards into other Canadian provinces in 2026 as regulations evolve.

The big picture

Blackhawk Network’s expansion into Canada with Game On Ontario aligns with the growing demand in North America’s fastest-growing online gaming markets. The launch reinforces BHN’s position as an innovator in branded payment solutions, leveraging its global platform to connect consumers with regulated gaming experiences. The move also underscores the strategic importance of compliance and convenience in the digital payments space, particularly in highly regulated industries like online gaming.

What we're watching

Market Penetration: The pace at which Game On Ontario gift cards gain adoption among Ontario’s licensed operators and retailers will determine the program’s success.
Regulatory Expansion: Whether Blackhawk Network can successfully expand Game On into other Canadian provinces as regulations evolve will shape its long-term growth.
Revenue Impact: How the incremental revenue from Game On Ontario compares to the 181% sales increase observed in a U.S. program involving reward-based promotions.