Blackbaud Launches Awards Program to Highlight Customer Successes
Event summary
- Blackbaud is launching the 2026 Blackbaud Impact Awards to recognize achievements of its customers.
- Nominations are open until May 15, 2026, across five organization-level and two individual-level categories.
- Winners will be announced in August and celebrated at bbcon 2026 in Columbus, Ohio; London or Sydney.
- The awards focus on how Blackbaud customers leverage technology, data, and innovation to advance their missions.
The big picture
Blackbaud's new awards program is a strategic effort to reinforce its position as a central technology provider for the social impact sector. By publicly celebrating customer successes, Blackbaud aims to strengthen its brand reputation and attract new clients in a competitive market increasingly focused on data-driven outcomes and technological innovation. The program's global scope suggests an ambition to expand its reach beyond its traditional North American base.
What we're watching
- Customer Retention
- The program's success hinges on whether it genuinely motivates and retains customers, or is perceived as mere marketing.
- AI Integration
- The extent to which the awards highlight meaningful AI adoption will signal Blackbaud's ability to deliver on its AI-powered promise.
- Conference Attendance
- bbcon attendance and engagement will be a key indicator of the program's overall impact on the social impact community.
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