Bitdefender Tops Gartner Peer Insights as 2026 Customers’ Choice for Endpoint Protection
Event summary
- Bitdefender named 2026 Gartner Peer Insights Customers’ Choice for Endpoint Protection Platforms, one of five vendors recognized.
- Received 4.8/5 overall rating from 223 reviews as of November 2025, with 96% willingness to recommend.
- GravityZone platform highlighted for advanced EPP, EDR, XDR, and cloud-native security capabilities.
- Third consecutive year as Visionary in Gartner Magic Quadrant for Endpoint Protection Platforms (2025).
- Introduced GravityZone PHASR for proactive attack surface reduction based on user behavior.
The big picture
Bitdefender’s recognition as a 2026 Gartner Peer Insights Customers’ Choice underscores the growing demand for adaptive, behavior-based endpoint security solutions. The company’s consecutive Visionary status in Gartner’s Magic Quadrant reflects its ability to innovate in a market shifting toward proactive threat prevention. With GravityZone PHASR, Bitdefender is positioning itself as a leader in reducing attack surfaces through AI-driven behavioral analytics, a trend likely to shape future endpoint security investments.
What we're watching
- Product Differentiation
- How Bitdefender’s GravityZone PHASR will impact competitive positioning in proactive endpoint security.
- Customer Retention
- Whether Bitdefender can sustain high willingness-to-recommend scores amid increasing cybersecurity vendor competition.
- Market Expansion
- The pace at which Bitdefender integrates its EPP solutions with broader XDR and cloud security offerings.
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