Birch Grove Software, Inc. (ActivTrak)

ActivTrak is an American technology company specializing in workforce analytics and productivity software, headquartered in Austin, Texas. Founded in 2009, the company's core mission is to enhance operational efficiency by providing AI-powered workforce intelligence.

The company offers a cloud-based workforce analytics and productivity platform that provides insights into digital activity data, work patterns, and productivity trends through reports, dashboards, and data analysis. Key modules include Workforce Management, Productivity Optimization, Executive Insights, and Tech Usage & Compliance. ActivTrak also provides professional services, remote administration, data services, AI integration services, and productivity services to support its platform.

Heidi Farris serves as the CEO, having been appointed to the role in 2023. In November 2025, ActivTrak secured a strategic investment from Francisco Partners, complementing existing backing from Sapphire Ventures and Elsewhere Partners. The company launched AI Insights in April 2026, a new feature designed to provide data-driven visibility into AI tool usage across organizations. ActivTrak has surpassed 1 million users and serves over 9,500 organizations globally, emphasizing a privacy-first approach to workforce data.