Better.com's AI Loan Agent Betsy™ Handles 100K Calls Monthly, Slashes Origination Costs by 41%
Event summary
- Better.com's AI loan agent Betsy™ automates 35.5% of borrower inquiries, handling nearly 100,000 mortgage-related calls monthly.
- Betsy™ placed 1.89 million inbound and outbound calls in 2025, saving Better.com's loan officers over 1,666 hours per month.
- AI voice automation reduced average cost to originate by 41% and doubled lead-to-lock conversion rates in 2025.
- Better.com transitioned from a speech-to-speech model to a modular pipeline combining speech-to-text, LLM, and text-to-speech for higher reliability.
The big picture
Better.com's success with Betsy™ underscores the growing trend of AI-driven automation in financial services, particularly in mortgage lending. The ability to reduce costs while improving conversion rates highlights how AI can transform highly regulated industries by handling routine tasks and freeing human consultants for higher-value advisory work. This case study positions Better.com as a leader in leveraging AI to enhance both borrower experience and unit economics.
What we're watching
- Scalability Challenges
- Whether Betsy™ can maintain reliability and compliance as call volumes grow beyond current levels.
- Regulatory Compliance
- How evolving financial regulations may impact AI-driven mortgage processes in highly regulated markets.
- Competitive Differentiation
- The pace at which competitors adopt similar AI voice automation to match Better.com's operational efficiencies.
Our editorial coverage: