Better Taps Zeta Global CFO Loveen Advani to Drive Next-Growth Phase
Event summary
- Loveen Advani joins Better as CFO, effective February 2, 2026.
- Advani previously led Zeta Global's IPO and scaled revenue ~4x over six years.
- Better has funded over $110 billion in loan volume since 2016.
- Advani's role focuses on strategic finance, operational efficiency, and M&A execution.
The big picture
Better's appointment of Loveen Advani as CFO underscores its push for disciplined financial execution amid rapid scaling. The move comes as the AI-native mortgage fintech seeks to maintain leadership in a sector increasingly dominated by tech-driven efficiency plays. With over $110 billion in loan volume, Better's strategic focus on capital allocation and operational efficiency will be critical in sustaining growth.
What we're watching
- Execution Risk
- How Advani's track record at Zeta Global translates to Better's AI-native mortgage platform.
- Capital Allocation
- Whether Advani prioritizes organic growth or strategic M&A in Better's next phase.
- Financial Performance
- The pace at which Advani enhances EBITDA margins amid competitive mortgage market dynamics.
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