Beretta Holding S.A.

Beretta Holding S.A. is a privately held, family-owned industrial group with a legacy dating back to 1526, making it one of the world's oldest continuously operating companies. Headquartered in Luxembourg, the company serves as a global leader in the premium light firearms, ammunition, optics, and accessories sectors. Its core mission is rooted in a blend of tradition, innovation, quality, and a commitment to excellence.

The company's extensive portfolio encompasses small arms, ammunition, optics, clothing, accessories, and electro-optics, catering to diverse market segments including hunting, sport shooting, defense, and law enforcement. Beretta Holding operates through over 50 subsidiaries and more than 20 internationally recognized brands, such as Beretta, Benelli, Franchi, Sako, Steiner, Burris, RWS, and Norma Precision. Civilian sales constitute approximately 80% of its consolidated revenues.

Under the leadership of President and CEO Pietro Gussalli Beretta, a 15th-generation descendant of the founder, the group has pursued strategic growth initiatives. A significant development was the July 2022 acquisition of the RUAG Ammotec Group, a major ammunition producer, which substantially expanded Beretta Holding's offerings and contributed to its reported revenues exceeding €1.4 billion in 2022 and €1.6 billion in 2024. The company also announced a $60 million investment in a new ammunition manufacturing facility in Savannah, Georgia, in November 2022. As of March 2026, Beretta Holding S.A. holds a 9.95% stake in Sturm, Ruger & Co., making it the largest shareholder, and has nominated director candidates for Ruger's 2026 annual meeting amidst efforts to increase its ownership.