Beamr and NVIDIA Partner to Upscale Live Sports Broadcasts to 4K Without Delivery Cost Penalty
Event summary
- Beamr Imaging Ltd. integrates NVIDIA Video Super Resolution into live sports and broadcast workflows, enabling HD-to-4K upscaling within existing production chains.
- The solution combines Beamr’s Emmy-winning CABR encoding with NVIDIA’s AI upscaling to reduce delivery costs by up to 50% while maintaining quality.
- Live demonstrations will be showcased at IBC 2026 in Amsterdam from September 11–14.
- Beamr VISTA conducts subjective viewer testing to validate perceived improvements in video quality.
The big picture
Beamr’s partnership with NVIDIA addresses the growing gap between viewer expectations for high-quality video and the economic constraints of live production. As native 4K production remains cost-prohibitive, this collaboration offers a viable alternative by leveraging AI to upscale existing HD feeds while maintaining quality and reducing delivery costs. The solution is particularly relevant in the live sports and broadcast sectors, where high-quality streaming is critical for viewer engagement.
What we're watching
- Adoption Pace
- How quickly broadcasters and streaming platforms will integrate this technology into their existing workflows.
- Cost Efficiency
- Whether the 50% reduction in delivery costs can be sustained at scale across different content types.
- Viewer Perception
- The impact of subjective viewer testing results on broader industry adoption and trust in AI upscaling solutions.
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