BCACC Launches Province-Wide Mental Health Awareness Campaign with Digital Counsellor Matching Tool
Event summary
- BCACC launched a month-long mental health awareness campaign across BC on October 13, 2026, with outdoor ads in key transit hubs and landmarks lit in green on World Mental Health Day.
- The campaign includes QR codes linking to the Find a Counsellor (FAC) tool, which helps users match with Registered Clinical Counsellors based on specific needs.
- BCACC represents over 11,000 members and aims to reduce stigma around mental health services and improve public access.
- The campaign runs until November 10, 2026, across Victoria, Prince George, Vancouver, and Kelowna.
The big picture
BCACC's campaign reflects growing demand for accessible mental health services, particularly in high-traffic urban areas. The integration of digital tools like the FAC platform aligns with broader trends in healthcare towards personalized, on-demand support. With over 11,000 members, BCACC's initiative could set a precedent for professional associations leveraging public infrastructure to promote health awareness.
What we're watching
- Tool Adoption
- How effectively the FAC tool drives engagement and reduces barriers to mental health service access.
- Stigma Reduction
- Whether the campaign successfully shifts public perception and increases utilization of counselling services.
- Scalability
- The pace at which BCACC can expand this model to other regions or demographics.