Bausch + Lomb Expands Dry Eye Portfolio with Preservative-Free Blink Triple Care Launch
Event summary
- Bausch + Lomb launched Blink Triple Care Preservative Free eye drops in the U.S. on June 1, 2026.
- The product offers up to 10 hours of dry eye symptom relief and is packaged in a multi-dose bottle.
- The formula includes hyaluronate and a natural oil to lock in moisture and reduce tear evaporation.
- The product will be available nationwide by the end of June 2026 at retailers including Amazon, CVS, Target, and Walgreens.
The big picture
Bausch + Lomb's launch of Blink Triple Care Preservative Free eye drops is a strategic move to capitalize on the growing demand for preservative-free eye care products driven by increased screen time and environmental factors. The product strengthens Bausch + Lomb's position in the dry eye market, which is increasingly competitive as consumers seek specialized solutions for their eye health needs. The company's focus on innovation and expanding its product portfolio aligns with broader industry trends towards personalized and preservative-free health solutions.
What we're watching
- Market Penetration
- Whether Bausch + Lomb can effectively compete with established preservative-free eye drop brands in the U.S. market.
- Consumer Adoption
- The pace at which consumers adopt the preservative-free formula, particularly among those with sensitivities to preservatives.
- Retail Strategy
- How the availability of the product at major retailers will impact sales and market share.
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