Batteries Plus Extends Event Management Partnership with GoGather Through 2027
Event summary
- Batteries Plus has extended its partnership with GoGather as its official strategic event management partner through 2027.
- The partnership, which began in 2024, focuses on enhancing franchisee engagement through experiential events like PlusCon and the Sales Achievement Award Trip.
- The upcoming Sales Achievement Award Trip is scheduled for April 21–25, 2026, at the Waldorf Astoria Orlando.
- Batteries Plus is exploring gamification elements within events to drive engagement and performance across its franchise system.
The big picture
Batteries Plus is doubling down on experiential marketing to strengthen its franchise network, a strategy that aligns with broader trends in retail and franchising where engagement and community-building are critical for scaling operations. The partnership with GoGather underscores the importance of high-touch, immersive experiences in driving performance and loyalty among franchisees. With over 800 locations, the company's focus on experiential events could set a precedent for other franchise-driven businesses looking to enhance their brand moments.
What we're watching
- Event Impact
- How the enhanced experiential strategy will affect franchisee retention and performance metrics.
- Gamification Effectiveness
- Whether the introduction of gamification elements will sustain long-term engagement and competitive spirit among franchisees.
- Strategic Alignment
- The pace at which Batteries Plus can align its broader franchise initiatives with the experiential event strategy.