Batteries Plus Expands Power with Purpose Platform with St. Jude Partnership
Event summary
- Batteries Plus partners with St. Jude Children's Research Hospital as part of its Power with Purpose platform.
- Company will donate $7 to St. Jude for each qualifying Duracell battery pack sold in February 2026.
- Power with Purpose platform achieved 37,000 trees planted and 2.2 million battery cells donated in its first year.
- Batteries Plus operates over 800 locations across the U.S. and Puerto Rico.
The big picture
Batteries Plus is leveraging its nationwide footprint to integrate charitable giving into its business model, following a trend of retailers using corporate social responsibility to differentiate themselves. The partnership with St. Jude builds on the success of its Power with Purpose platform, which has already demonstrated measurable impact in its first year. This strategy aligns with broader industry movements toward purpose-driven retail, where companies are increasingly tying sales to social causes to enhance brand value and customer connection.
What we're watching
- Customer Engagement
- How the Power with Purpose platform will affect customer loyalty and sales.
- Scalability
- Whether Batteries Plus can sustain the growth of its charitable initiatives across all locations.
- Partnership Impact
- The pace at which similar partnerships will be formed to expand the platform's reach.
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