Batteries Plus Launches National 'Battery Pack' Campaign to Highlight Expertise
Event summary
- Batteries Plus launched a national 'Battery Pack' ad campaign on April 7, 2026, featuring four battery-obsessed store associates.
- The campaign blends humor and expertise, highlighting services like car battery installations, key fob repairs, and commercial services.
- Filmed in real Batteries Plus stores in Phoenix, AZ, the campaign will air in 160 TV markets over 27 weeks.
- Inspired by the company's Plus Games, the campaign aims to drive awareness and attract a new generation of customers.
The big picture
Batteries Plus is doubling down on its 'Experts in Charge' platform with a comedic twist, aiming to stand out in the competitive battery and power solutions market. The campaign reflects a strategic shift towards leveraging store associate personalities to build brand loyalty and attract younger consumers. With over 800 locations nationwide, the company is positioning itself as America's go-to battery service provider, emphasizing both technical expertise and memorable customer experiences.
What we're watching
- Brand Differentiation
- How the humorous, personality-driven approach will affect Batteries Plus's market positioning against competitors.
- Customer Engagement
- Whether the campaign's entertainment value will translate into increased foot traffic and sales.
- Franchise Growth
- The pace at which the campaign will drive expansion of the 800+ location network.