Batteries Plus Elevates COO Jon Sica to President to Accelerate B2B and Franchise Expansion
Event summary
- Jon Sica promoted from COO to President effective January 15, 2026
- Sica's tenure since 2019 focused on B2B sales, franchise development, and AI transformation
- Company reports over 60 new franchise signings annually under Sica's leadership
- Batteries Plus operates 800+ locations across 50 states and Puerto Rico
- AI-driven B2B sales productivity and store profitability key priorities for new role
The big picture
The promotion reflects Batteries Plus' strategic shift toward technology-driven B2B solutions and franchise growth. As the battery and power solutions sector becomes increasingly competitive, the company's focus on AI transformation and commercial sales positions it to capture market share. The move also underscores the growing importance of franchise models in the retail services industry.
What we're watching
- AI Integration
- How effectively Batteries Plus implements AI to boost B2B sales productivity and store profitability
- Franchise Momentum
- Whether the company can sustain its current pace of 60+ new franchise signings annually
- B2B Expansion
- The pace at which Batteries Plus grows its commercial sales segment under Sica's leadership