Batteries Plus Expands Reforestation Campaign with Energizer and Arbor Day Foundation

Event summary

  • Batteries Plus launched its second annual Buy a Pack, Plant a Tree campaign on April 16, 2026, in partnership with Energizer and the Arbor Day Foundation.
  • The campaign runs through May 31, 2026, with $1 donated per qualifying 24-pack of Energizer MAX® AA and AAA batteries sold.
  • Last year's campaign planted over 37,000 trees in Oregon as part of the Bootleg Fire Restoration and Resilience Project.
  • Batteries Plus' Power with Purpose platform has expanded to include St. Jude Children's Research Hospital, raising over $163,000 in February 2026.

The big picture

Batteries Plus is leveraging its Power with Purpose platform to deepen its commitment to environmental and social causes, aligning with broader industry trends toward sustainability and corporate responsibility. With over 800 locations nationwide, the company is positioning itself as a leader in combining commercial success with meaningful impact. The expansion of its partnerships and initiatives signals a strategic shift toward long-term stakeholder value beyond traditional retail metrics.

What we're watching

Campaign Effectiveness
Whether the Buy a Pack, Plant a Tree campaign can sustain or exceed last year's impact of 37,000 trees planted.
Strategic Alignment
How Batteries Plus integrates sustainability initiatives into its core business model beyond Earth Month.
Partnership Synergies
The extent to which collaborations with Energizer and the Arbor Day Foundation drive customer engagement and brand loyalty.