RateFit Taps Barrett for Athleisure Fulfillment as DTC Push Expands
Event summary
- Barrett Distribution Centers secures RateFit as a new client for its Memphis fulfillment facility.
- RateFit, an athleisure brand under Rate.com, launches direct-to-consumer operations through Barrett's network.
- Partnership emphasizes apparel expertise, scalability, and value-added services for RateFit's nationwide expansion.
The big picture
This partnership underscores the growing demand for specialized 3PL services in the athleisure sector, where brands prioritize agile, scalable logistics to support direct-to-consumer expansion. Barrett's focus on apparel expertise positions it well in a market increasingly dominated by high-growth digital-first brands.
What we're watching
- Scaling Dynamics
- How quickly RateFit can leverage Barrett's infrastructure to accelerate its DTC growth.
- Market Positioning
- Whether Barrett can use this win to attract more athleisure brands amid competitive 3PL landscape.
- Operational Efficiency
- The pace at which Barrett integrates RateFit's fulfillment needs into its existing workflows.
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