Streaming Services Face Shift as 32% of Americans Prefer Show…

Event summary

32% of Americans prefer watching show highlights over full episodes, rising to 43% among Gen Z.
40% of Americans would use streaming services more often if they offered short clips, with 53% of Gen Z agreeing.
61% of Americans would be more likely to keep a subscription if it were offered through a bundle at a lower cost.
44% of Americans see value in short videos from a trusted brand, with 37% believing curated clips could reduce children's social media use.

The big picture

The shift towards preferring show highlights reflects broader changes in media consumption habits, particularly among younger generations. Streaming services and telcos face a strategic opportunity to innovate by offering flexible viewing options and affordable subscription bundles. This trend aligns with the growing importance of digital content monetization and the need for platforms to diversify their revenue streams through partnerships and bundled services.

What we're watching

Content Strategy: How streaming services will adapt their content offerings to cater to shorter attention spans while maintaining engagement with full-length shows.
Subscription Models: Whether bundling streaming services with other subscriptions will become a standard practice to improve affordability and retention.
Regulatory Impact: The pace at which international restrictions on children’s social media access will drive demand for curated, age-appropriate content from streaming platforms.