Bandwidth Expands Salesforce Contact Center Partnership to Global Markets
Event summary
- Bandwidth becomes the first certified carrier to support Salesforce's global rollout of its native Contact Center.
- Expansion targets Europe, the U.K., Australia, and New Zealand initially, with more markets to follow.
- Integration leverages Bandwidth's Maestro BYOC platform for global communications orchestration.
- Salesforce's native Contact Center launched in North America in March 2026.
- Bandwidth's Communications Cloud will power the infrastructure for the global rollout.
The big picture
This expansion solidifies Bandwidth's role as a critical infrastructure provider for Salesforce's AI-driven contact center solutions. The move aligns with the broader industry trend of integrating communications capabilities directly into CRM platforms, aiming to streamline customer engagement workflows. With Salesforce's native Contact Center already gaining traction in North America, this global rollout could significantly expand Bandwidth's reach in the enterprise cloud communications market.
What we're watching
- Market Penetration
- The pace at which Bandwidth and Salesforce can capture market share in new regions.
- Integration Success
- Whether the Maestro BYOC integration can deliver on promises of operational simplicity and scalability.
- Competitive Response
- How existing and new competitors react to this expanded partnership.