Bain & Company Taps Jamie Cleghorn to Lead Global Customer Practice
Event summary
- Jamie Cleghorn appointed Global Head of Bain & Company's Customer practice, effective February 4, 2026.
- Cleghorn succeeds Darci Darnell, who led the practice for seven years.
- Cleghorn brings 15 years of experience in customer-centric growth and commercial transformation.
- Bain emphasizes AI and digital capabilities as key focus areas under Cleghorn's leadership.
The big picture
Bain's appointment of Jamie Cleghorn underscores the firm's focus on AI-driven customer growth strategies amid evolving B2B and B2C market dynamics. The move reflects a broader industry trend of integrating advanced technologies into core business models to enhance customer value and drive sustainable revenue performance. Cleghorn's extensive experience in commercial transformation positions him to lead Bain's efforts in redefining customer-centric growth in the next business cycle.
What we're watching
- AI Integration
- How Bain will embed AI into client operating models to drive customer-led growth.
- Strategic Momentum
- Whether Cleghorn can sustain and accelerate the practice's growth trajectory.
- Industry Leadership
- The pace at which Bain can maintain its position as a premier advisor in customer-led transformations.
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