Back to the Roots, Inc.

Back to the Roots is an organic gardening company headquartered in Oakland, California. Founded in 2009 by Alejandro Velez and Nikhil Arora, the company's core mission is to reconnect families and children with the origins of their food by making gardening accessible and enjoyable for everyone, regardless of experience or space.

The company offers a diverse range of organic gardening products for both indoor and outdoor use. Its product line includes organic soils, heirloom seeds, plant foods, raised beds, and various indoor gardening kits such as mushroom grow kits, windowsill planters, hydroponic systems, microgreens, and water gardens. These products are distributed through major retailers nationwide, including Walmart, The Home Depot, Target, Lowe's, Tractor Supply, Whole Foods, and Amazon, reaching over 15,000 stores.

Under the leadership of co-CEOs and co-founders Alejandro Velez and Nikhil Arora, Back to the Roots has positioned itself as a leading organic gardening brand. The company achieved the #1 selling garden seed and #1 selling soil status on Amazon in May 2024. In recent years, it has expanded its focus to include regenerative organic seeds and has engaged notable figures like Ayesha Curry, who joined as Chief Garden Officer in March 2025. Back to the Roots also operates the #GrowOneGiveOne campaign, which donates gardening kits and educational curricula to elementary school classrooms.