Avia Taps UC San Diego MBA Students to Expand Solitaire Clash’s Market Reach

Event summary

  • AviaGames partners with UC San Diego’s Rady School of Management MBA program for a strategic marketing research project on Solitaire Clash, running through March 2026.
  • Solitaire Clash has over 60M total downloads and 450M monthly tournaments, maintaining top rankings in its genre on iOS and Galaxy Store.
  • The project aims to analyze market dynamics, player motivations, and competitive positioning to expand the game’s player base.
  • Avia’s CEO Vickie Yanjuan Chen emphasizes the importance of academic research in better serving the player audience.

The big picture

Avia’s collaboration with UC San Diego’s MBA program underscores a strategic shift towards data-driven decision-making in the competitive mobile gaming sector. With Solitaire Clash already a top-performing title, the partnership aims to refine its market positioning and player engagement strategies. This move aligns with broader industry trends where companies are increasingly leveraging academic research to gain a competitive edge in saturated markets.

What we're watching

Market Expansion
How the research-driven insights will impact Solitaire Clash’s strategy to attract new players while retaining its existing audience.
Competitive Positioning
Whether Avia can leverage the MBA students’ findings to strengthen Solitaire Clash’s standing in the casual and solitaire gaming market.
Execution Risk
The pace at which Avia can implement the recommended changes and measure their effectiveness in expanding the game’s reach.

Related topics

Market Expansion