Avanos Medical, Siemens Healthineers Partner to Expand Outpatient Pain Management
Event summary
- Avanos Medical (AVNS) and Siemens Healthineers have entered a co-marketing agreement focused on outpatient and interventional pain management.
- The collaboration combines Avanos' radiofrequency ablation (RFA) expertise with Siemens Healthineers' mobile C-arm imaging systems (Cios Select and Cios Flow).
- The initial focus is on the U.S. market, involving joint education, sales training, and marketing initiatives.
- The agreement aims to streamline workflows and improve patient outcomes in ambulatory surgery centers (ASCs), hospitals, and interventional pain practices.
The big picture
The shift towards outpatient procedures in pain management is driven by cost pressures and patient preference for convenience. This partnership reflects a broader trend of medical device companies integrating imaging and therapeutic technologies to offer comprehensive solutions. Avanos, with its focus on pain management and opioid reduction, is positioning itself to capitalize on this trend, while Siemens Healthineers expands its presence in the procedural space.
What we're watching
- Market Adoption
- The success of this collaboration hinges on ASC and pain practice adoption of the integrated solution, which will be influenced by reimbursement rates and perceived clinical benefits.
- Competitive Response
- Other medical device and imaging companies will likely observe this partnership and may explore similar integrations, potentially intensifying competition in the outpatient pain management space.
- Sales Execution
- How effectively Avanos and Siemens Healthineers coordinate their sales and marketing efforts will determine the speed of market penetration and overall return on investment.
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