Authenticom Wins Pinnacle Award for Formula 1-Themed Data Campaign at NADA Show
Event summary
- Authenticom Group received an Emerald Award at the 2026 Pinnacle Awards for its Formula 1-inspired experiential marketing campaign at NADA Show 2026.
- The campaign introduced Data Experience Management (DXM), a new category defined by five solutions: Connect, Drive, Transform, Measure, and Predict.
- Authenticom's campaign included pre-show outreach, convention center branding, booth activations, and a WebAR Pit Pass experience.
- The company supports over 12,500 dealership locations and processes millions of records daily.
The big picture
Authenticom's award-winning campaign underscores the growing importance of data management in automotive retail. The introduction of Data Experience Management (DXM) reflects a broader industry shift towards leveraging data for operational efficiency and customer experience enhancement. With over 12,500 dealership locations supported, Authenticom is positioning itself as a key player in the evolving data infrastructure landscape.
What we're watching
- Category Creation
- Whether Authenticom can establish Data Experience Management (DXM) as a recognized category in the automotive data space.
- Market Adoption
- The pace at which dealerships, OEMs, and vendors adopt DXM solutions to manage their automotive data.
- Competitive Response
- How competitors in the automotive retail technology sector will react to Authenticom's strategic positioning with DXM.
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