Motive Retail Taps AWS to Overhaul Automotive Retail Data Infrastructure
Event summary
- Motive Retail, part of Authenticom Group, is expanding its cloud capabilities with AWS to modernize automotive retail.
- The AWS-powered solutions enable real-time data exchange across OEMs, DMS, and third-party technology providers.
- Motive Retail processes over 50 million API transactions per month across 15,000 integrations.
- Authenticom Group aims to unify integration, data governance, and customer experience on a scalable AWS foundation.
The big picture
Motive Retail's move to AWS aligns with the broader trend of digital transformation in automotive retail, where real-time data exchange and secure connectivity are critical. The partnership underscores the growing importance of cloud infrastructure in managing complex, high-volume integrations across the automotive ecosystem. With over 15,000 integrations and 50 million API transactions monthly, Motive Retail's AWS-enabled capabilities position it to drive significant efficiency gains for dealerships and OEMs.
What we're watching
- Integration Complexity
- How AWS's scalable infrastructure will affect Motive Retail's ability to reduce integration complexity for automotive retailers.
- Market Expansion
- Whether the AWS partnership will accelerate Motive Retail's solution adoption and customer reach in the automotive retail sector.
- Data Governance
- The pace at which Authenticom Group can unify data governance and customer experience management across its portfolio.
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