Authenticom Launches DXM Platform to Unify Automotive Data and CX at NADA Show 2026
Event summary
- Authenticom will unveil its Data Experience Management (DXM) Platform at NADA Show 2026, February 3-6.
- DXM integrates data governance, connectivity, execution, and customer experience intelligence into a single framework.
- The platform is built on five core pillars: Connect™, Drive™, Transform™, Measure™, and Predict™.
- Authenticom acquired iSKY's Automotive Experience Division in October 2025, adding customer experience intelligence capabilities.
The big picture
Authenticom's DXM Platform addresses the growing need for unified data and customer experience management in the automotive industry. The launch comes amid increasing digital transformation efforts and the need for real-time, reliable connectivity. With over 12,500 dealership locations and 15,000 integrations, Authenticom is positioning itself as a key player in the automotive data ecosystem.
What we're watching
- Adoption Pace
- How quickly automotive companies will integrate DXM into their operations, given the fragmented nature of the industry.
- Competitive Response
- Whether existing data and CX platforms will introduce competing solutions to challenge Authenticom's market position.
- Execution Risk
- The effectiveness of DXM in delivering measurable performance outcomes across dealerships, OEMs, and technology partners.
Related topics