Aura Business Partners with TD SYNNEX to Tackle BYOD Security Gaps — Aura

Event summary

Aura Business has partnered with TD SYNNEX to integrate its BYOD security solution into TD SYNNEX's North American partner network.
The partnership aims to help MSPs secure access to corporate systems from employee-owned devices without managing the devices or accessing personal data.
Omdia research shows 65% of MSPs receive client requests for BYOD management services, and 55% have experienced BYOD-related security incidents in the past 24 months.
Aura Business's identity-centric platform is designed to close critical gaps in modern, distributed work environments.

The big picture

The partnership between Aura Business and TD SYNNEX addresses a critical gap in the MSP security stack, particularly around identity-centric threats like credential theft and phishing. With 65% of MSPs fielding client requests for BYOD management, this collaboration positions Aura Business to capitalize on the growing demand for solutions that secure distributed work environments without compromising employee privacy. The integration into TD SYNNEX's extensive partner network could significantly accelerate market penetration and adoption.

What we're watching

Market Adoption: How quickly MSPs will integrate Aura Business into their existing security stacks and the pace at which this will drive demand for BYOD solutions.
Competitive Response: Whether existing cybersecurity providers will respond with similar identity-centric BYOD solutions to maintain market share.
Regulatory Impact: The potential influence of regulatory changes on the adoption of BYOD security solutions, particularly in industries with stringent data protection requirements.