Aura Expands into Enterprise Security with Identity-Centric BYOD Solution
Event summary
- Aura launched Aura Business, an enterprise security solution focusing on identity-based risk factors, which account for 65% of breaches.
- The solution targets BYOD (Bring Your Own Device) security, addressing credential theft and phishing, which are the most common causes of BYOD-related security incidents.
- Aura Business for MSPs provides a multi-tenant dashboard, conditional access integration, and policy management tools to secure access to corporate systems from employee-owned devices.
- Aura Business builds on the company's existing enterprise go-to-market strategy, which includes an employee benefits offering distributed through MetLife and direct partnerships.
The big picture
Aura's expansion into enterprise security reflects a broader industry shift towards addressing identity-based risks, which have become the leading cause of breaches. By focusing on securing the employee behind the device, Aura aims to complement traditional security offerings and tap into the growing demand for BYOD management solutions. The company's existing partnerships and direct sales channels provide a solid foundation for scaling this new offering.
What we're watching
- Market Adoption
- The pace at which MSPs and enterprises adopt Aura Business will indicate its competitive positioning in the enterprise security market.
- Competitive Response
- How traditional enterprise security providers react to Aura's identity-centric approach could shape the future of BYOD security solutions.
- Regulatory Compliance
- Whether Aura can maintain compliance with evolving data privacy regulations while managing secure access to corporate systems.
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