Attain Finance (Heights Finance, LendDirect, Cash Money)

Attain Finance is a private consumer finance company headquartered in Greenville, South Carolina. Founded in 1997 as CURO Group Holdings, LLC, the company rebranded to Attain Finance in February 2025, signifying a renewed focus on empowering customers to achieve their financial goals. Its core mission is to provide transparent and personalized lending solutions, particularly serving unbanked and underbanked consumers in the U.S. and Canada.

The company offers a range of financial products and services, including secured and unsecured installment loans and lines of credit, often up to $10,000 or more. Beyond direct lending, Attain Finance provides ancillary services such as check cashing, proprietary reloadable prepaid debit cards, credit protection insurance in the Canadian market, gold buying, retail installment sales, and money transfer services. Its operations are conducted through several consumer-facing brands: Heights Finance in the United States, and LendDirect and Cash Money in Canada.

Under the leadership of CEO Doug Clark, Attain Finance has undergone significant strategic changes, including emerging from bankruptcy in 2024. In October 2025, all 388 of its U.S. branches were officially rebranded to Heights Finance to unify services and enhance the customer experience. The company has also actively strengthened its capital structure, closing a new $375 million credit facility in June 2026 and upsizing its Heights Finance credit facility to $632.5 million in April 2026, reflecting its progress and positioning for continued growth. Attain Finance leverages decades of diversified data to power its underwriting and scoring engine, mitigating risk across its credit product offerings.