German Consumers Demand Transparency and Control in Connected Living
Event summary
- Assurant's 2026 Global Connected Consumer Trends Report highlights Germany's pragmatic approach to connected technology adoption, with a Technology Sentiment Index (TSI) score of 63.
- 77% of German consumers believe connected technology has improved their lives, but they prioritize transparency in pricing, reliability in performance, and control over usage.
- 82% of German consumers say customizable protection increases their likelihood of purchasing and keeping a plan, reflecting a preference for tailored solutions.
The big picture
Assurant's findings underscore a broader global shift where connected technology is becoming essential to daily life, with German consumers leading in their demand for transparency and control. This trend highlights the importance of reliable performance and intuitive support in building long-term customer loyalty. The report reflects a strategic opportunity for companies like Assurant to leverage insights and technology to transform customer connections.
What we're watching
- Customization Demand
- How Assurant's focus on customizable protection will affect its market positioning in Germany and Europe.
- Self-Service Trends
- The pace at which German consumers adopt self-service support solutions for managing connected devices.
- AI Complexity
- Whether AI-enabled devices will drive greater demand for flexible protection plans in the region.