Assurant Elevates Kelli Ertel to Dual CCO and Chief of Staff Role
Event summary
- Kelli Ertel appointed as Chief Communications Officer and Chief of Staff at Assurant, effective immediately.
- Ertel joins Assurant's Management Committee in her expanded role.
- She will oversee global communications, brand strategy, and events teams.
- Assurant aims to align communications, brand, and engagement capabilities with business priorities.
The big picture
Assurant's appointment of Kelli Ertel to a dual leadership role underscores the company's focus on integrating communications, brand strategy, and stakeholder engagement with its broader business priorities. This move comes as the insurance and financial services sector increasingly prioritizes cohesive internal and external messaging to drive growth and loyalty. With operations in 21 countries, Assurant is positioning itself to leverage insights and technology to transform customer connections.
What we're watching
- Integration Impact
- How Ertel's dual role will affect Assurant's strategic alignment and execution across communications and brand functions.
- Stakeholder Engagement
- Whether the strengthened communications capabilities will enhance stakeholder connections and support business growth.
- Leadership Dynamics
- The pace at which Ertel can drive alignment and execution across Assurant's global operations in her new role.
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